Paul Tenorio is back on the show (in a non-Allocation Disorder fashion) to discuss the Columbus Crew rebrand and why the folks in charge assume changing a logo means more butts in seats. We take a look at the process that led to the rebrand, why Crew ownership thought it was necessary, and where we go from here. Plus, the team that did rebranding right, the clubs that have the most authentic approach to messaging, and the most exciting teams in the league so far this season!
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